Luciano Landoni, an Economics expert journalist, has started a new challenge, with the book "Risk's Praise":a tribute to the world of small businessman in the landscape of one of the most industrialized area of Europe, the one of the upper province of Milano and Varese. Landoni has interviewed 57 entrepreneurs of small and medium companies collecting their story. Stories of people used to risk in their work making use only of their self confidence and the confidence in their co-worker.

At pages 86-87 the interview to Maria Luisa Nolli C.E.O of areta International in which she explains the story of Areta and how she decided to risk in founding a company in 1999 and how today Areta is an affirmed biotechnological company in Italy in the field of advanced therapies and biological drugs.